Black Friday 2019 is next week, can you believe it!? With all the ads and deals it can be hard to narrow the deals down to check off your holiday shopping list. Wallethub did the math for you though with these super helpful statistics. I love math!
You can also click the Holiday Guide tab at the top of this page to see an alphabetical list of available Black Friday ads.
With Black Friday sales starting earlier and many retailers offering even deeper price cuts this year, the personal-finance website WalletHub today released its report on 2019’s Best Stores for Black Friday as well as accompanying videos.
WalletHub surveyed nearly 8,000 deals from 29 of the biggest U.S. retailers’ 2019 Black Friday ad scans to identify the stores offering the biggest discounts in various product categories such as “Appliances,” “Jewelry” and “Toys.”
The following are some highlights from the report:
| Best Black Friday Retailers (Avg. % Discount) |
| 1. Stage (69.83%) |
| 2. Belk (66.92%) |
| 3. Bealls Florida (62.56%) |
| 4. JCPenney (60.97%) |
| 5. Kohl’s (57.10%) |
| 6. New York & Company (56.27%) |
| 7. Dick’s Sporting Goods (52.27%) |
| 8. Kmart (51.84%) |
| 9. Sears (49.25%) |
| 10. Fred Meyer (47.14%) |
Key Stats
- Stage has the highest overall discount rate at 69.83 percent, whereas Ace Hardware has the lowest at 11.77 percent.
- The overall average discount for Black Friday is 40 percent. Consumers should aim for this discount amount or higher to avoid Black-Friday traps.
- The “Apparel & Accessories” category has the biggest share of discounted items, 22.80 percent of all offers, whereas the “Consumer Packaged Goods” category has the smallest at 3.04 percent.
Wallethub goes into further detail breaking down discounts by product category (IE electronics, toys, etc) on their website. Read more about 2019 Black Friday deal statistics here: https://wallethub.com/edu/best-worst-retailers-for-black-friday/8385/