Does anyone else get sick of seeing certain commercials? There are certain commercials that are like nails on a chalkboard to my husband and I. Then there are the commercials, like those ED commercials they seem to play every other commercial break at night or during NFL football games. I swear I sweat it out every time those commercials are on TV wondering if my 7 yr old or 12 yr old is going to ask me what ED is and why there are so many commercials about it. Let’s not forget the lubricant commercials. For a long time, I really wished there was a way to eliminate commercials like that from being played on my tv screen, especially in front of my kids.
Apparently I’m not the only one that wished for that because someone created Filtrie. Filtrie is a Utah-based company that let’s customers set limits on tv ads to reflect their own values and interests.
So what does that mean? If you don’t want to see those ED commercials you can have them filtered and replaced with a more appropriate commercial. If you don’t want to see alcohol commercials, you don’t have to. One of the best parts about all this…it’s FREE and it’s opt-in.
“Filtrie is a new and patented technology that gives viewers unprecedented control over advertising content in protecting their preferences and values,” said Jim Birch, founder and CEO of Filtrie.com. “Our free opt-in services ties in with the viewer’s mobile phone so we know exactly when they’re watching TV and display ads appropriate for them. By connecting that information to existing and new television equipment we are able to assist both viewers and advertisers in providing meaningful content and privacy protection at a level that has not existed before, while also providing deeper and more accurate data to broadcasters and advertisers. This is a technology with the potential to move advertising (and viewer control) into a new generation.”
Filtrie works whether you’re watching cable or satellite, real time or DVR, no matter what provider you use. You can also have Filtrie filter certain ads no matter who is in the room OR automatically show or replace certain ads when certain people are in the room. How smart is that?
Filtrie is currently in beta right now but first customers should have access by the end of the year. You can find more info at Filtrie.com
What ads do you wish you could replace?
